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Social issues campaign

Undergrad Project

Role: Designer and Illustrator

 

We were instructed to create a social issues campaign which included a logo, billboard, bus stop poster, mailer and a website on an issue that was important to us. I decided to do mine on the current socio-economic problem that artisans face in Mexico. In order to carry out an appropriate campaign a lot of research had to be done before creating any of the design materials. I decided to create the entire campaign in Spanish since my main audience would be the Mexican population.

VISUAL RESEARCH

LOGO EXPLORATIONS

CHOSEN LOGO
Translation: Our Roots

 

TYPOGRAPHY
ARCHER AND MYRIAD

COLORS

BUS STOP DESIGN

Translation: The artisans enrich our culture, yet 7 out of 10 live in poverty

 

BILLBOARD  DESIGN

Translation: The artisans are the authors of our traditions, yet only 2.2% have graduated from high school.

 

MAILER DESIGN

Mailers will take the shape of common artisan objects which will include facts on how they are made, including the time it takes, and the cost of materials, as well as, a call of action for the viewer to support the cause.

WEBSITE MOCK UP DESIGN

Visit: http://nuestrasraices.businesscatalyst.com

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